Cosnova – A flexible white-label solution that maintains the unique brand identities of Essence and Catrice while transforming their online shops into engaging experience platforms.

Challenge

As a leading beauty company, Cosnova is known for its innovative brands, Essence and Catrice, bringing trend-driven cosmetics to over 80 countries. While Essence appeals to a younger, playful audience, Catrice offers a more sophisticated, premium feel. The solution needed to support both brands while preserving their unique identities. Additionally, the platform had to go beyond simple purchases and become an engaging experience platform for their customers.

Solution

To support Cosnova’s multi-brand structure, we developed a white-label solution that saved time and costs. The approach aimed to streamline the process by adapting Catrice’s modules for Essence, which resulted in over 90% of the modules being efficiently reskinned. A centralized design system and dynamic style guide provided consistency and scalability, allowing both brands to benefit from a shared infrastructure.

Virtual Try-On Tool

As the website evolves more into an experience platform, digital services like beauty quizzes or makeup tutorials have become increasingly important. Existing tools, like the Virtual Try-On, have been improved, and new features have been integrated. In addition to trying out individual products on their smartphone, users can now create and compare complete styles, which they can download or share with their friends.

New Navigation Concept

Due to the integration of new digital services, the navigation also had to be updated. The old navigation mainly focused on the products themselves, while the new concept also highlights exciting new areas such as News, Digital Services, and Trends.

Results

Compared to 2020 the launch of the platforms in 2021 yielded a remarkable impact on the business success.

By more than

200%

the Conversion-Rate (CVR) of both websites increased.

By nearly

14%

the Average Order Value (AOV) of CATRICE increased from 22€ to 25€.